Add an Extended Store Schema Type to ‘Business Profile’ WordPress Plugin

Business Profile WordPress plugin feeds some rich Google microdata schema to search, you can extend what is available in the plugin to other known schema for a business.

This example uses a Florist as an example, Florist is a valid schema under Store but does not appear in the plugin dropdown options. For other valid schemas, search at

The plugin filters in with bpfwp_settings_page , when the array of the original values hits our parent element which in this case is ‘Store’ we add in the new schema child which is ‘Florist’ and add the sub-level ‘__Florist’

Now you can add this via the plugin.

The new schema is output in the markup.


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